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The name of the brand comes from Latin. It means Victorian Kids. Back in the time, kids were not treated as minors, but as equals to adults. This name is a statement to respect kids through fashion, not ridicule them. This ethos accompanies the brand throughout all creative stages of their designing process.
AINFINIT is the personal expression of Miriam mixed with sustainability as a starting point.
After working in fast fashion for over 10 years, the designer embraced her learnings and quit the industry, only to be starting her own brand that goes beyond one sustainable solution, but works with an overall sustainable business plan.
Valentina Karellas’ inspiring vision on changing the fashion industry through her zero-waste concept is a solution-oriented approach to make the fast-fashion industry slow down and create sustainable options without causing harm to the planet.
Valentina Karellas is not only the founder and designer of her own brand “Valentina Karellas”, but has also educated herself on sustainability in every aspect.
Every year, around 660,000 businesses are registered in the UK. Entrepreneurs are finding opportunities and bringing products into the market to make profit and be the next industry leader.
In a world where social media dictates trends for likes, it is hard to know where to start. Markets are saturated, and the consumer wants to find the best deal compromising the fine line of product quality and pricing.
Opening a business isn’t easy. It requires time, effort and a lot more things no one tells you but you are sure to find out along the way. So here is what I have learned - so far - on my own journey of self-employment.
It’s important for wearers to connect emotionally to the clothes that they wear, and Mammii Collection aims to speak to this by evoking the very memories that we hold closest to our hearts. Much like the individuality of our style, mammii’s collection evokes a true uniqueness with each hand-made design. We asked a few questions to learn more about the story behind Mammii’s collection.
Sustainability for Lilabare reaches beyond environmental & social impact of workers in the industry. They embody sustainability as a holistic lifestyle choice that pertains to their innate sense of self, extending to the customers and wearers of their designs. Your wardrobe should liberate you just as much as it celebrates the people and nature that it comes from and made by.